- Instagram is testing a new locked Reels feature that requires a special code to view them.
- Instagram’s locked reels is currently in testing and not available to use.
- It could let brands and celebrities create exclusive reels for their most loyal followers.
Meta-owned Instagram is always working on new features. With the threat of a ban looming over TikTok, it’s no wonder that Instagram Reels is its most popular feature right now. The company is now working on a new feature that lets you lock reels. Yes, if your followers want to view a reel, they must enter a secret code to view it. Here’s how locked reels in Instagram works.
Instagram Testing Locked Reels That Require a Code
Instagram is currently testing the locked reels feature on its platform. Each code is accompanied by a hint that will help viewers guess the correct code. This can be something related to your brand or a detail about your personal life, such as your first car or birthday date.
Currently in the testing phase, the feature is not available to use publicly. Although it’s worth noting that Instagram has tested the feature on one of its accounts.
The company’s design account was seen using the feature prompting viewers to “Enter secret code”. The hint for the code is “1st # in the caption” of the post.
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Spoiler, the answer is “threads” since it’s the first hastag mentioned in the caption. After you enter the correct code, the reels say, “coming soon,” teasing the debut of the design account on Threads.
Are you wondering what the use case of this feature is? Well, it could be used by brands and celebrities alike to boost engagement. They can generate hype around an upcoming announcement or create an exclusive for their loyal followers by adding a code about something only they know; it’s a move to create engagement.
However, since it’s a locked reel, it also means that you are practically restricting your reach. Since this reel will require a follower to correctly guess a code which everyone might not be interested in. And in case you are wondering about the comments and captions on locked reels, well, they’re not visible unless you guess the code correctly.
There’s no clarity on whether users will come across these locked reels via the reels section of the app. But if they do, then it could be a hassle, as some of the reels will be locked while others won’t.
Also, incorrect codes aren’t accepted as usual. The feature works similarly to Instagram’s “Reveal” feature that lets you share a secret story that your followers can discover by sending you a DM. It’s a great way to connect with your followers and engage in conversations.
Another report by Social Media Today has revealed that the platform is also working on locked posts features. Similar to the reels, users will need to enter a code to view the posts. It could work in favor of brands by offering special discounts or updates to a specific audience to serve them better.,
