- Meta has announced that it will remove Spark’s platform of third-party tools and content.
- The change will be implemented on January 14, 2025.
- This will lead to the removal of AR filters including beauty filters.
Meta has announced that it will discontinue Spark which supports third-party tools and content including AR filters. That also includes hundreds of beauty filters that have led to all sorts of problems in women including body image issues to an uptick in surgeries to look a certain way.
This is a good decision and a step in the right direction, but the damage is done. What’s more? There are already plenty of third-party apps on both the Play Store and the App Store that come with their own sets of filters. Instagram beauty filters are built using AR filters via Meta’s Spark platform which will be shut down next year in January.
You can use Snapchat app and beauty apps to achieve similar effects and then post those images and videos to Instagram. Not that hard. What Instagram started has taken hold and will be hard to undo.
But there is a ray of light. There has been a growing movement across the globe against these fake and unrealistic beauty standards. Meta’s decision to discontinue these Instagram beauty filters will mark a shift in how people view themselves.
Instagram has been on a roll recently with many new features being released around safety and privacy. Only yesterday, I covered Teen Accounts that will automatically set some default safety features for underage users.