The Google search of the term – how to start a YouTube channel is at all time high.
So, if you are looking to start a YouTube channel or just want to know how much money does your favorite YouTuber make, well, you have come to right place.
I have been a YouTube partners for past 5 years and since then I’ve uploaded hundreds of videos which gets close to 1 million views every month. So, I believe, I’ve enough information on making money on YouTube.
Though, if you are expecting answers to question like – how much money do you make per 1000 views on YouTube, then this article is not for you. There is no way, one can tell you the exact numbers. The CPM (in simple words revenue per 1000 views) can vary for $0.25 to $4 depending on many factors like – source country, type of video, price of specific ads, Adblock etc.
However, after reading this article, you’ll have a good idea of how much does YouTubers get paid. Or, if you start producing more videos, what figures can you expect after a while.
For starters, how much does YouTube pay and how much money do YouTubers make are entirely two different question. For big YouTubers, earning for the YouTube ads is just one part of their income they generate from YouTube. So, before we drive any further, let’s understand this part first.
How YouTubers are making money on YouTube?
Wherever there is attention, there are advertisers.
There are mostly two ways to make money on YouTube.
1. YouTube Partners program: This one is the most popular way of making money on YouTube. You might have noticed a 5-10 sec ads in the beginning of many YouTube videos. Well, that’s the YouTube ads. Almost everybody can get approved for this, all you have to do is upload original, quality content and if your channel is eligible, you’ll see a monetization option under channel settings.
Google shows ads on your videos and you receive a percentage of revenue from advertisement. The split is 55-45. So if an advertiser pays 100$ for ads on your video, Google take 45$ for providing you hosting and other stuff while you get 55$. Fair enough!
2. Secondary Means: Once the channel becomes influencing, brands approach the content creators to promote their product. This can be done in form of a sponsored video, product placement. There are other means as well like Patreon, Amazon Affiliates or even selling your own merchandise etc. But this mostly happens with big YouTubers with a big audience. The industry is around $400 – $2000 per sponsored video. You can find more information on FameBit.
Most full-time YouTubers make more money from the second means (i.e. sponsored videos and stuff) than they make from Adsense. We also do sponsor videos on our YouTube channel. However, for the simplicity of this article, we’ll stick to how much YouTubers make from the YouTube partners program. But, do keep in mind, that this just a part of their earning, if you are talking about big YouTubers.
Ok, so let’s see how much does YouTube pays.
Let’s start by analyzing the income report of popular YouTubers, who were gracious enough to make it public.
How Much Money do YouTubers make
Subscribers – 30 million
Pewdiepie is the apparently the most popular YouTube channel, who makes gameplay videos. And although he has never share income reports publicly, after Wall Street journal article he confirmed to an audience on Reddit that he had earned “roughly” $4m in 2013. Now, it’s pretty hard to calculate earning of a channel that big, but according to Ad firm TubeMogul, he makes $7.6 per 1000 views.
#2 Olga Kay
Subscribers – 800,000
Okga runs a personal channel revolving around beauty tips. Like Pewdiepie, she has also not revealed her income publicly, but in an interview with NYTimes, says she earned some $100,000 to $130,000 in past three years. Using social blade, I did some calculation and found out, she gets around $5 for every thousand views. She also mentioned, the revenue was quite less to cover basic expenses of production. Olga hasn’t published any video from past 3 months.
Subscribers – 375, 000
It’s another medium size YouTube channel that upload once in the month, mostly random topic related to other YouTuber and Twitch. The income report he shared in this video came out to be $26,000 for some 18 million views. Simple maths say its around $1.5 for every 1000 views.
Subscribers – 150, 000
Brandon runs a YouTube channel that focuses on fitness and bodybuilding, and in this video, he released his monthly earning which is around $1300 every month from 600k views. This roughly means $2 for every 1000 views. These numbers stayed consistent after one year.
Subscribers – 15, 000
Now, let’s move to smaller channels. Nick make videos related to body building. And the income report he shared in this video a year ago, shows he made $3000 for 4 million videos, i.e. around $.8 for every 1000 views.
It would be unfair if I talk about everyone’s earning and don’t show you mine. Right? Now, although I’m not comfortable to reveal my main channel earning, I can share the earning reports of another small channel that I’ve created a few years ago. So, in this channel, I review the gadgets I owned for more than 3 months. But since it never took off, I quit uploading videos on it. Anyways, I made some $140 from 166k view; i.e. around $.9 for 1000 views.
So what’s does it mean?
Well, we learn two things from it. One, Pewdipie makes a fortune out of YouTube. And second, average YouTubers make 1-5$ per 1000 views. If you are big YouTuber who gets millions of views per month from US and UK, then your earning can go up to $5 per 1000 views.
However, this is the best case scenario. From my experience, most YouTubers get $1-2 per 1000 views. And if most of your audience are from developing country like India and Bangladesh (and that too from tier 2 or tier 3 cities) then you can get as low as $.5 for 1000 views. I recently came across a YouTuber who make videos in region language (Hindi), his monthly earning was $150 for 300,000 views. He quit YouTube as full-time thing after he graduated.
Calculate earnings of any YouTube channel
Since there are many factors involved on how much money can you make from YouTube, it’s pretty hard to calculate their exact earnings.
But the general rule of thumb is:
First, find out that channel’s monthly views using the Social blade. Let’s say it’s 500,000 views per month. Now, remove the last 3 digits of view (i.e. 500,
000) and multiply the remaining number from $1-2 depending on the quality of audience. Usually, the number is $1.6.
So, their final earning would be between $500 – $1000. In most cases, it’ll be around $700. But then again, if the majority of the audience is from developing country (like India), the revenue can go as low as $250.
Recently, Socialblade also built a YouTube earnings calculator, which unfortunately is not much accurate. When I entered my channel name and monthly views, it shows the daily earning between $6 to $100. That’s a very big range. Therefore, I suggest you analyze the traffic yourself and use the above calculation. That will give you much better results.
In a nutshell, making money on YouTube is not that easy. The production cost that includes — camera, editing, lighting, studio etc are pretty high and the returns are not so good, at least in the beginning. But if you can gain some traction and become big, then there is a possibility to do this as a full-time job, because then you’ll have many other ways to monetize your videos. If I can do it, you can do it too. Just don’t expect huge returns in the beginning.