• Meta has started testing a new Instagram Plus subscription with exclusive features.
  • It brings hidden Story features, such as anonymous viewing and extended Story duration.
  • The subscription is currently limited to a few countries, with pricing starting around $1/month

Meta has yet again taken a leaf out of Snapchat's playbook. This time, with its new Instagram Plus subscription, which will work similarly to Snapchat+. It will offer some exclusive paid features like custom story expiry and story boost. The new premium subscription model, called Instagram Plus, brings exclusive features, mostly focused on Stories, along with a few long-requested options. But unlike Meta Verified (aimed specifically for creators), Instagram Plus will be aimed at everyday users like us. Let's go through it quickly.

Instagram Plus Features and Pricing Explained

Instagram is clearly taking inspiration from Snapchat+ here. According to a thread post, Meta is adding a bunch of exclusive features focused on Stories. Here’s what you get with Instagram Plus:

  • Watch Stories anonymously - You can view someone’s Story without them knowing. Basically, your name won’t show up in the viewer list.
  • See Story rewatch count - You’ll be able to check how many people rewatched your Story, not just who viewed it.
  • Create multiple Story audiences - Instead of just “Close Friends,” you can create multiple custom lists to control who sees your Stories.
  • Extend Stories to 48 hours - You can keep your Stories live for an extra 24 hours (total 48 hours) without needing Highlights.
  • Spotlight your Story - You can boost one Story per week, pushing it to the front so more people see it.
  • Superlike Stories - Send animated “Superlikes” (or Super hearts) to react more strongly to someone’s Story.
  • Search Story viewers - You can directly search for a specific person in your Story viewers list, so no more scrolling for that.

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Instagram Plus Price

Instagram Plus is currently being tested in a few countries, including Mexico, Japan, and the Philippines. Here is the pricing of Instagram Plus that we know so far:

  • Around $1/month in the Philippines
  • Around $2/month in Mexico and Japan

Some users are also getting a free trial for the first month. Pricing may change when it rolls out globally, since it’s still in testing.

That's it, peeps, about everything on Meta launching the Instagram Plus, including its features and pricing. What do you think about this? Is it worth the price or not? Do share your views with us on our x.