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“Rub it in, why don’t you?”: Today’s NYT Strands #538 Hints and Answers for August 23, 2025

by Abeer Chawake
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NYT Strands is the new obsession for word puzzle lovers. This game is a captivating hunt for a secret theme hidden in a chaotic grid. If today’s puzzle has you stumped, don’t worry—we’ve got the clues and answers you need to solve the mystery. Here are today’s “Rub it in, why don’t you?” NYT Strands #538 hints and answers for August 23, 2025.

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“Rub it in, why don’t you?” Today’s NYT Strands #538 Hints for August 23, 2025

Today’s NYT Strands hint: Rub it in, why don’t you?

Here are today’s NYT Strands hints for you.

While many words may reveal themselves to you, the game’s objective is to find words related to the day’s theme.

Click here to reveal hints for today’s NYT Strands

Strands hint No. 1:Different types of moisturizers or ointments you might apply to your skin.

Strands hint No. 2: You would likely find all of these items on a bathroom counter or in a medicine cabinet.

Strands hint No. 3: BA, CR, BU, LO, SA, SE, JE

You don’t need another hint for today’s Strands puzzle.

“Rub it in, why don’t you?” Today’s NYT Strands #538 Answer for August 23, 2025

Click here to reveal all the theme words plus the spangram word.
  • Spangram word – MOISTURIZERS
  • Remaining words –Balm, Cream, Butter, Lotion, Salve, Serum, Jelly

I really enjoyed the clever, punny theme in today’s Strands. While the category of different skin-soothing items was fairly straightforward, the real joy came from understanding the double meaning behind the theme’s title. It was a well-crafted puzzle where the witty wordplay, rather than the difficulty of finding the words, was the true highlight.

Click here to reveal today’s NYT Strands puzzle image.
"Rub it in, why don't you?": Today’s NYT Strands #538 Hints and Answers for August 23, 2025

How did you like today’s NYT Strands puzzle? Easy, hard, or meh?

NYT Strands Rules

NYT Strands is a word game that is played on a 6×8 letter grid containing seemingly random letters. Each letter must be used in some way so that when all the words have been found, the board is full, leaving no letter unused.

Each puzzle has a theme, but you don’t know what the theme is. A hint is provided at the start of the game. You must guess all the common theme-related words that have something in common, leading to the Spangram.

Spangram is a special challenge word or base of the theme. All the words, when solved, are denoted in blue except the Spangram, which is denoted in yellow when guessed correctly and touches two ends of the board, side to side or top to bottom. Spangram denotes what’s common between all the other words on the board.

Note: Players can find non-theme words to earn hints. Every 3 non-theme words will unlock a hint.

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