Roblox is making a big change that could help creators earn more money from their avatar items. Starting June 9, 2025, the platform will roll out regional pricing for all avatar items. This means prices will be different in different countries based on what people can afford there.
If you’re an avatar creator on Roblox, this update could really change how much you earn. Let’s break down everything you need to know about this new system.
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What Is Regional Pricing on Roblox?
Regional pricing adjusts the cost of avatar items based on where players live. Instead of everyone paying the same price worldwide, players in different countries will see prices that match their local economy better.
Roblox looks at several things to set these prices:
- How much money do people in that area typically have?
- Currency exchange rates.
- How many players in that region usually spend on the marketplace?
How the Rollout Will Work
You won’t see all the changes happen at once. Roblox is being careful about how they introduce regional pricing. Here’s their plan:
Starting June 9th, only some players around the world will see the new country-specific prices. Throughout the rest of June, more and more players will start seeing regional pricing until eventually everyone does. This slow approach lets Roblox watch how well the system works and make adjustments before it affects all players. It’s a smart way to avoid any big problems that might hurt creators or players.
How to Opt Out of Regional Pricing on Roblox?
Even though regional pricing is automatic, you can turn it off for your items if you want. Here’s how:
- Go to Creator Hub.
- Find the avatar item you want to change.
- Look for the “Pricing” section.
- Uncheck “enable regional pricing.”
But here’s the thing – Roblox warns that opting out might hurt your sales. If most other creators are using regional pricing and you’re not, your items might be too expensive in some countries. Players will probably choose the cheaper options instead.
Preventing Price Manipulation
You might wonder if players will try to fake their location to get cheaper prices. Roblox thought of this as well. They use multiple ways to figure out where someone really lives, not just what their account says. If they can’t tell for sure where a player is located, that person gets charged the highest price until Roblox is confident about their real location. Players using VPNs will also get the default higher price.
However, unlike some other platforms, you won’t be able to set specific prices for each country yourself. You can still choose your global base price, but Roblox handles all the regional adjustments automatically.
This might feel limiting, but it also means you don’t have to research dozens of different markets or constantly update prices as economic conditions change around the world.
