The Real-Life GTA 6 Grotti Cheetah Is for Sale – Here’s the Price and Where to Find It

Rockstar Games has put a real-life GTA 6 Grotti Cheetah up for sale at Selfridges London, and it is possibly the most expensive piece of gaming merchandise ever. The car was custom-built by West Coast Customs, painted in Vice City’s signature pink and blue, and was already spotted cruising around Miami before landing in a British department store. If you’ve ever wanted a Vice City supercar sitting in your driveway, now’s your (very expensive) chance.

Vice City Just Showed Up at Selfridges London

Rockstar has taken over The Corner Shop at Selfridges London with a GTA 6 pop-up event called “Vice City at The Corner Shop.” It runs from November 9th to November 28th, 2026, right around the game’s launch on November 19th.

The idea is to bring the world of Leonida to life in the real world. Walk up to the store front and you get a panoramic view of the game’s setting. Head inside and you’ll find exclusive merch, fashion collabs, and the Grotti Cheetah sitting there like it owns the place. This is one of the most creative and the biggest game launches we’ve seen in years. Rockstar keeps their marketing tight and rarely does stuff like this, so when they go big, they really go big.

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How to Own the GTA 6 Grotti Cheetah Right Now

The Grotti Cheetah is one of GTA’s most iconic supercars, and Rockstar worked with West Coast Customs to actually build one. The finished car has that classic retro sports car silhouette and is wrapped in Vice City’s pink and blue colorway, the same look you’ll see all over Leonida when you boot up the game. The Cheetah was spotted driving around Miami before making its way to London. Vice City is essentially a fictional Miami, so seeing this thing roll through the actual streets it’s based on before it ended up in a department store is a perfect move.

If you want to own it, the price is £1 million (around $1.34 million USD), and you’ll need to reach out to Selfridges Personal Shopping to arrange it.

Back in 2013, Rockstar gave away the real-life GTA 5 Banshee as a competition prize. That winner later sold it on eBay for $45,000. The Cheetah is in a completely different league, and we actually think someone will buy it, since there are collectors out there who live for exactly this kind of thing.

GTA 6 Merch You Can Actually Afford from The Corner Shop at Selfridges

The Cheetah isn’t the only thing available at The Corner Shop. There’s a full lineup of GTA 6 clothing and accessories tied to the game’s fictional brands and teams, for example:

This whole activation is Rockstar saying GTA 6 isn’t just a game, but it’s a cultural moment. The gap between the game world and the real world has never been this thin. A real GTA 6 Grotti Cheetah, real jerseys from fictional sports teams, it pulls people in even if they’ve never touched a Grand Theft Auto game before.

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GTA 6 drops November 19, 2026, and you have until November 28th to check the event out. If you’re in London, you’d better go sooner rather than later because the merch is already moving fast. Check out our countdown timer if you want to see how many days are left before the game drops. And if you want to know more information about the game, you can follow our GTA 6 Hangar on X for the latest updates or visit our GTA 6 Wiki Hub.

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